Why Is Mobile Marketing Important for My Business?

According to Statista, there are approximately 2.3 billion active smartphone users today. This presents an opportunity for businesses to advertise their products and services more efficiently and inexpensively than ever before. How? We’ll explain...

Traditionally, there were three primary advertising mediums: print, TV, and radio. This was merely a one-way-street of communication without the ability to precisely track results in real time. Now, with the ability to target specific demographics, locations, or users who engage with your content online, you are able to capture data and analyze what’s working and what needs tweaking.

Imagine going to an ATM near to Johnny’s Burgers during lunch time and while you’re in the ATM, you receive an ad on your mobile device with a lunch coupon redeemable at Johnny’s Burgers. Now, you might be wondering, how did they know I was near to Johnny’s Burgers? This is just one example of geomarketing, which is using geographic intelligence to target users within an established geographic area. 

There are many other mobile marketing strategies that you can implement to reach your customers that will give you great returns on your investment and allow you to track results in real-time. Mobile marketing is here, and is here to stay for the foreseeable future.